Lessons from the Field: What We’ve Learned from Rollouts & Refreshes

As the retail landscape evolves, the most successful brands are those that innovate and adapt to stay competitive. Whether it’s refreshing a store’s layout, upgrading key departments, or launching a new initiative, the ability to efficiently execute these changes across multiple locations is critical. Through our work with brands like Target, Lowe’s, and Lululemon, we’ve seen firsthand how refreshes and rollouts go hand in hand, requiring consistency and efficiency in order to enhance customer experiences at scale. 

The Connection Between Refreshes and Rollouts 

A refresh can be as simple as upgrading store lighting, remerchandising key areas, or updating signage to reflect new branding. But for multisite brands, a refresh often isn’t a one-and-done project—it needs to be rolled out across multiple locations with precision and efficiency. This is where execution becomes critical. 

DAVACO specializes in bridging the gap between localized store refreshes and large-scale rollouts. Whether it’s a targeted update or a full-scale department transformation, our team has over 35 years of experience ensuring every location receives the same level of care, attention to detail, and strategic execution.  

We use leading tech platforms like Clearthread for on-site job visibility and reporting, and Procore for project planning and logistical coordination. Through increased visibility into job status, up-to-date communication across teams both internally and externally, and efficient coordination of multiple interconnected moving parts, these platforms help our project experts execute complex multisite rollouts with precision and transparency.  

Case Studies: Rollouts & Refreshes in Action 

Target: Shop-in-Shop Rollout 

When Target needed to roll out Magnolia Hearth & Hand shop-in-shop fixtures across multiple locations, efficiency was everything. Teams of 2-3 installers per site removed existing structures, installed and secured new fixtures, and merchandised the product according to precise plans, across 50 locations in one week. This wasn’t just about installation—it was about brand consistency, ensuring every location provided the same polished experience for customers. 

Lowe’s: Department Refreshes at Scale 

Lowe’s refresh efforts involved multiple department updates, from Lighting to Paint Essentials to Tool World. These weren’t just visual upgrades—they required careful merchandising resets and layout modifications across hundreds of stores. Each refresh was executed with strategic timing, utilizing teams to complete projects efficiently with minimal store disruption. 

• Lighting Department: A complete reset in 125 stores, ensuring updated product placement in key areas like track lighting, commercial lighting, and décor lamps. 
• Paint Essentials: A refreshed department layout in 133 stores, including elevation adjustments for better product display and strategic buyback coordination. 
• Tool World: Layout upgrades and merchandising revisions in 62 stores, executed by a dedicated 12-person team in just 10 days per location. 

Lululemon: Footwear Fixture Install Rollout

When Lululemon expanded their footwear offerings, they turned to DAVACO to manage the installation of new footwear (FTW) fixtures across North America. Over the course of just a few weeks in March 2022, our teams successfully installed and assembled FTW fixtures in 119 stores—including 95 U.S. locations and 24 in Canada—with a total project value of over $1.6 million.

This rollout required more than just fixture setup. Our scope included site surveys, site prep, electrical installation, and the final fixture installation itself. With efficient coordination, precise execution, and attention to every detail, DAVACO ensured each store was outfitted with the new FTW displays on time and in alignment with Lululemon’s high brand standards.

The DAVACO Difference: Logistics & Execution at Scale 

Executing refreshes and rollouts across multiple locations requires more than just manpower—it demands strategic planning and logistics expertise. At DAVACO, we use specialized solutions to minimize downtime and ensure seamless execution, including: 

• Store-in-a-Box: Pre-packaged kits with all necessary components for easy, consistent deployment. 
• Just-in-Time Delivery: Coordinating deliveries to align with project timelines, avoiding excess storage and reducing disruptions. 
• Warehousing & Kit Assembly: Staging materials off-site and assembling kits to streamline installation at each location. 
• Strategic Timing: Working overnight or during off-hours to minimize customer impact and maximize efficiency. 

Key Takeaways for Multisite Brands 

1. Consistency is Key – Whether updating fixtures, remerchandising products, or deploying a new technology, every store should reflect the same brand experience. 
2. Efficiency Drives Success – Strategic logistics, planning, and execution reduce downtime and ensure faster completion. 
3. Execution Matters – A well-planned refresh is only as good as its rollout. Partnering with a team that understands the intricacies of multisite coordination is crucial. 

Moving Forward with Smart Rollouts & Refreshes 

For multisite brands, refreshes and rollouts aren’t just projects—they’re strategic initiatives that impact brand perception, customer experience, and operational efficiency. The right approach ensures minimal disruption, maximum consistency, and a streamlined execution that supports long-term success. 

Need help planning your next refresh or rollout? Let’s make it happen—efficiently, strategically, and with flawless execution.